In the world of premium sportsman’s optics, the Bushnell company has been delivering products on par with the highest of standards for over 65 years. With a focus on providing the most advanced sports optics, they lead the industry in optic innovation.
In 1948 founder David P. Bushnell created the company to develop the first affordable binoculars in America. He enlisted the help of several Asian based manufacturers to supply high-performance optics for his custom designs.
The binoculars were only the beginning. Soon Mr. Bushnell would expand his business to include a variety of optical sporting products. The expansion of his product line led to the eventual sale of the company to Bausch & Lomb. Eventually, Mr. Bushnell would become the vice of Bausch & Lomb and retire from the business.
Eventually, a private equity firm would acquire Bushnell from Bausch & Lomb. After the acquisition, Bushnell would start the expansion that enabled it to become the company it is today.
Bushnell expanded their products by purchasing a company known for its night vision products. Later they would move into the telescope market by acquiring Tasco. After purchasing several other companies, Vista Outdoor would ultimately buy Bushnell. They are the company that owns them today.
In modern times Bushnell has worked to build product lines to suit the needs of any outdoor enthusiast. They provide market-leading range finding technology for the golf world. Bushnell’s rangefinders allow a golfer to get an accurate distance to the hole. Bushnell’s rangefinders will also calculate how the slope of a hill affects the length of a golf shot.
Bushnell also has a large market share in the hunting optics field. A hunter needs dependable gear to drudge his way through the wilderness. Hunter’s that use Bushnell scope technologies will have confidence that their shot will be effective when they need it to be. Reliability is crucial for a rifle scope to avoid losing elusive prey.
Bushnell also has a wide variety of spotting scopes. These allow the hunter to scout effectively. Hunters are not the only sporting group that benefits from spotting scopes. The spotting scopes Bushnell offers also serve the bird watching world. Exceptional clarity and accurate color rendition make the scopes perfect for marking a rare bird from a bucket list.
Finally, there is the product that started it all. Bushnell’s binoculars are still packed full of features at an affordable price. All models of binoculars have a nearly flawless review record. Bushnell has managed to pack impressive features into its product line. The binoculars have a wide variety of magnifications, focal lengths, waterproofing, lens coatings, and focusing systems. If someone is in the market for a pair of binoculars, Bushnell has a model that works for them.
With a rich history of quality, affordability, and innovation, it is no surprise Bushnell leads the market. Continuing exploration of new technologies and a continually expanding product line keep making the best, better. No matter if you are trying to hit the perfect golf shot, hunt the ultimate trophy game, or catch a glimpse of that one rare bird Bushnell Optics has the solution.